Markets (electronic or otherwise) have three main functions:
- Matching buyers and sellers;
- Facilitating the exchange of information, goods, services, and payments associated with market transactions; and
- Providing an institutional infrastructure, such as a legal and regulatory framework, which enables the efficient functioning of the market.
- Greater information richness
- Lower information search costs for buyers
- Diminished information asymmetry between sellers and buyers
- Greater temporal separation between time of purchase and time of possession
- Buy now, receive later
- Greater temporal proximity between time of purchase and time of possession
- Buy now, receive almost instantly
- Ability of buyers and sellers to be in different locations
The Essential Elements and Mechanisms of an Electronic Market
- e-Marketplaces for B2C:
- storefronts and Internet malls
- Private e-marketplaces (Online markets owned by a single company; may be either sell-side or buy-side e-marketplaces. sell-side e-marketplace : a private e-marketplace in which a company sells either standard or customized products to qualified companies. buy-side e-marketplace : A private e-marketplace in which a company makes purchases from invited suppliers.)
- Public e-marketplaces. B2B marketplaces, usually owned and/or managed by an independent third party, that include many sellers and many buyers; also known as exchanges.
