e-Commerce or Electronic Commerce is any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact. Generally speaking, it involves a wide range of online business activities for products and services.
e-Commerce allows consumers to electronically exchange goods and services with no barriers of time or distance.
Different types of e-commerce
B2B e-commerce is simply defined as ecommerce between companies. About 80% of e-commerce is of this type.
Examples:
- Intel selling microprocessor to Dell
- Heinz selling ketchup to Mc Donalds
Business-to-consumer e-commerce, or commerce between companies and consumers, involves customers gathering information; purchasing physical goods or receiving products over an electronic network.
Example:
- Dell selling a laptop to customer
Consumer-to-consumer e-commerce or C2C is simply commerce between private individuals or consumers.
Example:
- Susan buying an iPod from Andi on eBay
- I am selling a car to my social media friend
- Increased competition
- Reduction time to market
- Improvement in payment process
- Electronic data interchange
- Popular with consumers and suppliers
- To improve productivity and to generate profit
- Buying and selling from anywhere, anytime, anything
- 24 X 7 Operation
- Global Reach
- Comparison Shopping
- Disintermediation
- Opportunity to reduce cost
- Speedy operations
- Knowledge of customer behavior (length of stay on a site , page views )
§Security
•Security is
a crucial feature
–Most transactions take place in a
fully automated way
–Restricted data are transmitted
through a public network
•Users must be sure that their money will not be lost or stolen
§Flexibility
•E-commerce systems are subject to frequent structural changes
because of mutations of:
–Products and services provided by
the firm
–Commercial partnerships
§Scalability
•Capability to support a certain number of users (thousands, even
millions) without compromising performances
•It is important because a slow application often means to lose
customers (especially in B2C) since they have very small patience
§Integration
•Always needed since no
application offering every commercial functionality can be realized
•Critical because the
commercial funcionalities are often realized by many different legacy and
third-party applications and databases.
–Examples:
»ERP systems
»Legacy systems
§Interfaces (graphical and not)
•Must be intuitive,easily comprehensible and of simple
utilization
•In the case of B2C must support profiling in order to anticipate
the customer requests
•They also need to be customizable
§Special Web servers in addition to the network servers are
needed (added cost).
§Software development tools are still evolving
Those issues are are common to many applications, but they are all critical in the case of e-commerce because of its nature.
How to Start a Successful e-Commerce Business ?
The necessary steps you need to take to start an online business:
- Market research on your product's merchantability, demand, supply and competitors.
- Design a site with a personality
- You need a user friendly and no hassle e-Commerce shopping cart
- Define what are the payment options will available for customer, and for the online payment, You need a payment gateway and merchant account.
- Start marketing and advertising your e-Commerce site
e-Commerce in Indonesia Heats Up, some proven:
- Japan's GREE Ventures invests in Bukalapak.com.
- Morgan Chase invests in Lazada.com's Southeast Asia operations including Indonesia.
- Indonesia's Internet users keep mentioning & using Kaskus' FJB ( "Forum Jual Beli" or "buyers' & sellers' forum").
- TokoBagus.com advertises on national television.
- Multiply.com moved their headquarters to Jakarta and focuses on their Multiply Shop, going so far as to close down their blog facilities.
The opportunity to grow a retail e-Commerce business in Indonesia is still wide open
- The e-Commerce retail experience in Indonesia is still very far from the experience at more mature eCommerce markets in more advanced economies.
- People still fear doing transactions online, even though people have successfully done transactions worth hundreds of millions of Rupiah via Kaskus.
- Monetary transactions tend to be dominated by Cash-on-Delivery, or via ATM bank transfers for those transactions where both parties trust each other more.
- e-Commerce in Indonesia still has lots of room for improvement, and many are quite eager to make those improvements somehow.
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