Radian6 - Next Generation Social Monitoring

Radian6 covers over 150 million sources each day, including the broadest available coverage of:

• Blogs
• Mainstream online news, such as CNN.com
• Video and Photo sharing sites, like Flickr and YouTube
• Micromedia, including the full Twitter firehose
• Forums and Discussion Boards
• Blog comments
• Facebook public discussion forums

Radian6 use a combination of RSS and other data feeds in addition to proprietary crawlers in order to index the entire social web. If data is available publicly, then it’ll capture it. That also means that data the community trusts to stay behind a wall, will; it don’t crawl or capture sites like private portions of Facebook, private communities, or anything like that. Radian6 capture over eight million on-topic posts and comments each day, filter out the spam and irrelevant data, and deliver results to you in near real time.

Comparing different monitoring solutions can be like comparing apples to oranges. But here’s what Radian6's customers and clients said about it, and some of the reasons they decided Radian6 platform was right for them:

• Breadth of Coverage – Every day, Radian6 deliver over eight million relevant results to their customers, pulled from a much larger set of scanned results.
• Ease of Use – comprehensive, but not so complicated that you need an engineering degree to use us. The Radian6 platform is designed to be easy to use and navigate for a novice, but powerful and flexible enough to meet the needs of the most advanced user. If you need some extra help figuring things out, we’ve got an extensive training program that will ensure you’re an expert in no time.
• Comprehensive Analytics – Gathering data is one thing. Analyzing it is another. From trends and influencer analysis to deep filtering, social media metrics, and data segmentation, it give you myriad ways to drill down into your data and understand how the social web is impacting your business.
• Go beyond raw information with Insights – Radian6 Insights platform takes the industry’s best social media monitoring system and combines it with leading insights vendors to bring new understanding to the social web. Discover key intelligence like demographics, influence, geolocation, enhanced sentiment and topic analysis to help drive your decision-making process.
• Workflow Capabilities – One of more compelling advantages, Radian6 helps you scale social media listening and engagement throughout the company with our workflow capabilities. Assign and route posts, tag results with relevant information, classify and mark action status on items, and receive email or IM alerts for new posts in your topic profiles.
• Support – Put simply, Radian6 are proud to have a support team that is second to none. It’ll help you get started out on the right foot with Radian6, and Radian6 entire support team is available to you anytime you have questions, issues, or thoughts about how to make the platform better.
• Community Focus – Radian6 users are what drive Radian6 development. The features Radian6 develop and create are all based on feedback and input Radian6 get from their active user community. That means we’re listening, and always striving to build a platform that’s more valuable for you in your work.
• Thinking Ahead –  Radian6 is not just trying to build a great listening platform, Radian6 is trying to build a great enterprise social media platform for you. That means Radian6 is committed to enhancing your social media listening experience, through Radian6 integrated web analytics and CRM capabilities – to bridge social media to all areas of your business.

Some Features:

Manage Your Social Media Monitoring

Integrating the use of social media channels into your organization starts with listening. To define how and where you should be responding, you need to know how and where people are talking about you. The sheer volume of social media data can be hard to manage without a proper platform to find and engage discussions that matter most to you. With Radian6, you’ll be poised to absorb and act on the most relevant information people are sharing about your brand, products, competitors, and industry.

The Radian6 dashboard is a complete social media monitoring, engagement, and workflow management platform created to help you aggregate and analyze the comments people are making on the web. View trends and dig deeper into specific posts to get a pulse on how your company is faring online.

 Easy Set-up

Take advantage of the Quickstart topic profile set-up tool and Widget Gallery to get up and running in the dashboard quickly. Select topic profile keywords, then quickly apply filters and get an estimated monthly result volume. Once your topic profile is set, use the Widget Gallery to build your dashboard and get started tracking and analyzing in no time. We’ll even give you 30 days of immediate historical data, with long-range historical data available upon request, to make sure you get caught up on past conversations.

Comprehensive Coverage

Scour more than 150 million public sites and sources including blogs and comments, forums, mainstream online news publications, public photos and videos. We even monitor the open Facebook API and we pull in every tweet through the Twitter Firehose for you, too. Our dashboard gathers it all for you, in real time, so that you’ll never again miss a meaningful post.

Easy Reporting

Sharing data and insights from your Radian6 topic profile is simple. Copy your dashboard to your teammates or supervisors to show them what you’re hearing and seeing, and how your activities are impacting results. Build and save multiple dashboards to segment and easily view data, and download or email dashboard, widget, or engagement reports.

 Social Media Metrics

 Look at your brand or topic through the unique lens of social media, and the specific measurements and metrics that matter in that context. View coverage and mentions by vote count, comment count, Twitter followers, sentiment, media type and more. Look specifically at influencer data to discover who’s got clout in your industry and what they’re saying.

 Workflow Management

Use workflow management in the River of News, our round up of all the stories surrounding your brand, or in our Engagement Console to scale listening across your organization. Assign posts to team members. Add internal notes, flag priority, categorize and classify posts. Set up an “online caller ID” system with post and source tags, schedule alerts, and report on engagement activity right from the dashboard.

Social CRM and Web Analytics Integration

Tie your dashboard into your Salesforce database and create contacts, leads, and support cases right from your River of News. Use our Google Analytics, WebTrends and Omniture integrations to view social media results through the lens of web stats. Understand the context and content that drives action on your website, and connect social media with your sales pipeline.

 Enterprise-level Scalability

The Radian6 dashboard integrates seamlessly with the Engagement Console to bring social media monitoring, engagement, and analysis to every desktop in your company. Both work in concert to feed data into your profile for tracking, reporting and analysis — and guarantee that your social media teams are in sync on the information that matters most to them.

Measuring Facebook

It’s important to note that comparing exact metrics of brand mentions on Twitter versus Facebook can be misleading, because conversations in open-access areas of Facebook only represent a snapshot of the potential total brand mentions. If a mention is posted in a closed or private area of Facebook, we won’t be able to include it in your results. As a business, it’s important to keep this distinction in mind, because it will impact the way you can measure and account for Facebook results in your monitoring and measurement activities.

A Note About Privacy

Something that’s very important to make clear: if your individual Facebook profile privacy settings are set to anything other than being viewable by “Everyone”, or if your Group is set to Closed/Secret, neither we nor any other search or monitoring provider will be able to see or find anything posted there.

Facebook is only a partially open network by design, which means that what’s visible to the outside world is dictated by the users themselves, and controllable via profile settings and preferences. For individuals, you can find those settings on your profile under Account > Privacy Settings. For Page administrators, you can adjust who can post to your page Wall your admin section, but wall posts on Pages are, by design, public. Facebook Groups can be made Open (completely public), Closed, or Secret, the last two only being visible to group members (and controllable by the administrator).

If your individual profile is private but you post to the Wall of a Facebook Page or public Group for a company or brand, that post will be publicly visible and available to Radian6 and other monitoring or search tools via the Social Graph API.

In short, Radian6 can and will only ever cover items that are classified as public, or that are posted in Facebook’s public areas.

What Radian6 Cover

Radian6′s coverage of Facebook is built on Facebook’s Graph API. In clear terms, what that means is that Facebook provides us with a data stream of:

• public wall posts or status updates
• wall posts on Facebook Pages (or Fan Pages, as they’re commonly known)
• wall posts on Facebook Community Pages.

Also, a cool new feature: Facebook “likes” (from the Facebook Likes “plugin”) are now included in the “Votes and Likes” metrics on your Radian6 dashboard. Our current support is for the Like Plugin embedded on websites external to Facebook. So if 20 people Like an on-topic piece of content where you’ve got the plugin installed, we’ll count it in the Votes and Likes metric in your dashboard.

(Note: while you’ll see Facebook posts in your search results, Facebook still requires you to log in to be able to view the public individual profile wall posts on Facebook itself.) As it stands right now, the Facebook Graph API doesn’t include comments on wall posts. So, for instance, if someone posts a link on your Facebook wall and 10 people comment underneath that, those comments won’t be included in your Radian6 search results (even if they include keywords from your Topic Profile). It’s a current limitation, but we’re actively working on adding this capability.

As Facebook continues to build out their Graph API, we’ll continue to expand and refine the coverage that we can provide via Radian6. We’re going to continue carrying out coverage checks and enhancements on an ongoing basis, and we’ll keep you updated on how that coverage evolves.

See more:
Radian6 Features
Radian6 Pricing
Listen when no one's talking